Getting Started

Are You an Entrepreneur?


Business Wizard

Business Assistance Programs

  • Small Business Administration (SBA)
    The SBA has a wide variety of startup tools, checklists, and resources to help you begin your business. In Wisconsin, the SBA offices in Madison and Milwaukee offer training through numerous venues such as workshops, seminars, and courses. Many are free. Online courses, workshops and guides are available at 608-441-5263 or 414-297-3941.
  • Small Business Development Center (SBDC)

    Housed on or near 13 of the University of Wisconsin campuses, the SBDCs are designed to deliver up-to-date counseling, training, and technical assistance in all aspects of small business management. SBDC Business AnswerLine at 1-800-940-SBDC.
  • Service Corps of Retired Executives (SCORE)
    Working and retired executives and business owners donate their time and expertise as volunteers to provide confidential counseling and mentoring free of charge.
  • State Bar of Wisconsin - Business Assistance Program
    Small and emerging businesses throughout Wisconsin can receive up to two hours of counseling from a business lawyer at no cost. For more information on the Business Assistance Program, please call the State Bar at 608-250-6006, or visit
  • Wisconsin Entrepreneurs’ Network is a statewide umbrella organization that provides access to a wide range of entrepreneurial training programs and business assistance professionals who can help entrepreneurs and small businesses improve a variety of business operations.  WEN also administers several planning grants, including the Early Planning Grant and Entrepreneurial Training Grant for developing comprehensive business plans, and the Technology Assistance Grant to fund professional help in preparing federal R&D funding proposals.  To access WEN services, go to
  • Wisconsin Women’s Business Initiative Corporation (WWBIC)
    WWBIC provides quality business education, technical assistance and access to capital for entrepreneurs, with an emphasis on serving women, people of color, and those of lower incomes. 414-263-5450 or 608-257-5450.
  • Wisconsin Technical College System (WTCS)
    The 16 technical colleges with 47 branches throughout the state provide a wide range of services to businesses and industries in Wisconsin. Some campuses offer programs specifically geared toward planning and operating a small business.
  • Wisconsin Community Action Program Association (WISCAP)
    WISCAP provides business and job opportunities to low income entrepreneurs, providing technical assistance to individuals who have sound ideas for establishing a small business but lack the expertise and knowledge to succeed.

Business Plans

Funding Your Business Plan

  • Early Planning Grant and Entrepreneur Training Grant Program are administered by the Wisconsin Entrepreneurs’ Network..  Visit and click on <Grant Locator Tool>.

Choosing a Business Structure

Marketing and Feasibility Studies

State Overview