Wisconsin Department of Commerce Newsletter
April 2007
Wisconsin Exporters Set Another Record

Wisconsin firms shipped $17.2 billion worth of products to international markets in 2006. That was a 15.1 percent increase over the previous year's record of $14.9 billion. Products originating in Wisconsin were sent to 202 countries and customs territories around the globe. Canada continues to be the state's largest customer, buying $5.4 billion worth of Wisconsin exports, a 4 percent increase over 2005. Nearly 36 percent of Wisconsin's exports to Canada are industrial machinery. Major subcategories include engines and engine parts, parts for material handling machinery, and pumps and compressors.

Exports to Mexico, Wisconsin's #2 export destination grew by 39 percent in 2006 and totaled $1.9 billion. China moved up to third place with a 29 percent increase to $870.3 million, and Japan ranked fourth with a 6 percent increase to $738.8 million. The United Kingdom took fifth place with a 6 percent increase to $686.5 million. If the European Union was counted as a single country, it would rank as the #2 destination, accounting for 20 percent of Wisconsin's exports ($3.5 billion).

Industrial machinery, including computer equipment, continues to be Wisconsin's top export commodity, growing by nearly 8 percent to $5.5 billion. Electrical machinery ranked second with a 42 percent increase to $2.6 billion. Medical and scientific instruments ranked third with an increase of 3 percent to $2.1 billion. Transportation equipment ranked fourth with a 46 percent increase to $1.5 billion. Rounding out the top five was paper and paperboard, with a 2 percent increase to $800 million.

Wisconsin's agricultural exports increased by 6 percent in 2006 to a record level of $1.4 billion with meat and dairy products, animal genetics, and fats and oils all showing solid growth. Top destinations for Wisconsin agricultural products in 2006 were Canada ($576 million), Mexico ($96 million), Japan ($77million), China ($74 million) and Taiwan ($53 million). Excel spreadsheets showing Wisconsin Exports by destination from 1996-2006 can be found at commerce.wi.gov/IE/IE-WIExportsByCountry.xls. A similar spreadsheet showing exports by product category is available at commerce.wi.gov/IE/IE-WIExportsByProduct.xls.

Every year the Governor recognizes Wisconsin firms and organizations that have achieved extraordinary results in international sales with his Export Achievement Awards. Nominations can be submitted until April 13. The 2007 awards will be presented on May 15, 2007 at the 43rd annual Wisconsin International Trade Conference in Milwaukee. More information about the awards is available online at commerce.wi.gov/IE/IE-ExportAwards.html.

--Stanley Pfrang

The newsletter is issued electronically every other month.

Please send comments or questions to Barbro McGinn, editor.

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