Wisconsin Department of Commerce Newsletter
June 2007
State of Wisconsin Trade Mission Going to Japan and China in September

Governor Jim Doyle will lead a delegation of Wisconsin business and government leaders to China and Japan from September 7 to 19, 2007. The trade mission will provide participants with opportunities to meet with distributors, potential customers, and key business and government officials. The Governor will also promote investment by Japanese and Chinese companies in Wisconsin. The deadline to register for one-on-one appointment scheduling and to reserve airline tickets at a negotiated rate is Monday, June 18.

"This trade mission is a great opportunity for Wisconsin companies to meet the customers and business leaders that will help them build their sales in these important markets," Governor Doyle said. "It's a good thing if a Wisconsin company finds a strong partner in Japan or China, or creates jobs in Wisconsin through exports or sales operations in these countries."

Mission events will take place in multiple cities. Schedules can be customized for individual business priorities. The delegation will be in Tokyo from September 7 to 11 to coincide with the U.S. Midwest - Japan Conference, which promotes bilateral trade and investment between the Midwest and Japan. Mission members will be in Shanghai September 12 to 15. On Friday and Saturday, September 14 and 15, participants will have the option of traveling to Ningbo, Milwaukee's sister-city and the home of China's second largest port, or Harbin, capital of Heilongjiang Province (Wisconsin's sister-state) to learn about agricultural and environmental opportunities. On September 15 to 19 mission events will take place in Beijing, the Chinese capital and site of the 2008 Summer Olympic Games.

China is Wisconsin's fastest-growing export market and the third-largest export market overall, up from fourth-largest in 2005. The state's exports to China in 2006 totaled $870 million, representing a 29 percent increase over the previous year. Important export commodities include industrial machinery, up 35 percent to $338 million; electrical machinery, up 48 percent to $121 million; and paper/paperboard up 80 percent to $12 million. During the first quarter of 2007, Wisconsin's exports to China grew by 75 percent compared with 15 percent for the United States' as a whole. As of March, Wisconsin ranked #14 among the 50 states in exports to China.

Japan is Wisconsin's fourth-largest export market overall. Last year the state's exports to Japan totaled $739 million, representing a 6 percent increase over 2005. Leading categories include medical and scientific instruments, up 4 percent to $281 million; industrial machinery, up 17 percent to $181 million; and electrical machinery, $60 million.

In 2004, Governor Doyle led a trade mission to Japan. He also led the largest-ever Wisconsin trade mission delegation to China, with stops in Beijing, Shanghai, Nanjing, and Hong Kong. In 2005, Governor Doyle led a delegation of Wisconsin business and government leaders on a trade mission to Mexico. He also headed a trade mission to Germany, the Czech Republic, and Poland.

The Wisconsin Department of Commerce and the Department of Agriculture, Trade and Consumer Protection are jointly coordinating the mission in partnership with the Metropolitan Milwaukee Association of Commerce. For more information on the trip, contact Commerce's Trade Show/Mission Coordinators Ms. Jennifer Winner, jennifer.winner@wisconsin.gov, ph: (608) 266-0413 or Ms. Christine Stamm, christine.stamm@wisconsin.gov, ph: (608) 264-7824.

-- Stanley Pfrang

The newsletter is issued electronically every other month.

Please send comments or questions to Barbro McGinn, editor.

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