Wisconsin Department of Commerce Newsletter
October 2006
HOSPITALAR Health Technology Show in São Paulo in June

The 14th International Trade Fair for Products, Equipment, Services and Technology for Hospitals, Health Clinics and Laboratories (HOSPITALAR) will be held in São Paulo, Brazil, June 12-15, 2007. Hospitalar is South America's largest medical equipment event, and Brazil is the region's largest market for healthcare technologies. The 2006 event attracted over 70,000 professionals from 52 countries.

Kirk Rossi, director of international sales at Nasco, Fort Atkinson, participated in the 2005 and 2006 Hospitalar trade shows. He said, "Hospitalar outperformed every other foreign trade show with'standing room only' in our booth all day long. The 2006 event showed a marked increase in higher quality buyers and international visitors. I would highly recommend this show for other Wisconsin medical equipment manufacturers interested in expanding sales to Brazil and the Southern Cone Region."

Wisconsin and several other Midwestern states are considering a shared pavilion at the 2007 event. Commerce's trade office in São Paulo can conduct pre-show research and arrange pre-qualified business appointments with prospective representatives and/or clients for companies attending the show. As needed, the office can also arrange for interpreters to assist Wisconsin companies at the show.

Booth space at this show sells out quickly. If interested, contact Susan Dragotta , Latin America Specialist, ph: (262) 691-5147, susan.dragotta@wisconsin.gov, by Friday, October 13. More information on the event is available at www.hospitalar.com.

-- Sue Dragotta and Stanley Pfrang

The newsletter is issued electronically every other month.

Please send comments or questions to Barbro McGinn, editor.

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