Wisconsin Department of Commerce Newsletter
October 2006
Central America Export Sales Missions – January/February

Wisconsin companies seeking to boost sales to Central America are invited to join the Wisconsin Department of Commerce (Commerce), Division of International Development, on an export sales mission to Panama City, Panama and San José, Costa Rica from January 28 - February 2, 2007.

"We hope you will be able to join us on this important mission," said Commerce Secretary Mary P. Burke, "as we strive to strengthen business ties between Wisconsin and Central America."

This region is currently a hot spot for Wisconsin exports. For the first six months of 2006, Wisconsin's export trade is up 67 percent to Panama and 38.5 percent to Costa Rica. Now is an excellent time for Wisconsin businesses to reach partners in Central America.

With the assistance of high-level trade officials in both countries, Commerce's export sales mission to Panama and Costa Rica is designed to help identify and initiate business relationships with buyers in these countries. All mission participants will take part in one-on-one personalized business appointments with potential sales partners (agents, distributors, reps, end-users, etc.) and networking events with local VIP's, government officials and business partner organizations for added exposure.

Participants are responsible for their travel, lodging, meals, gratuity, and other incidental expenses resulting from the mission. However, companies qualifying for the Wisconsin Trade Show Grant Program can have the costs of the matchmaking appointments, interpreters, and shipping samples/brochures reimbursed (up to $5,000). Some restrictions may apply and participants have to be pre-approved for the grant before the mission departs.

Mission participation is limited to 20 companies. Commerce will be targeting businesses that have great potential for sales success in these markets.

The deadline for registration is December 15, 2006 so please register early to ensure a spot. For additional mission information, contact Greg Miller, International Consultant, (608) 266-0393, greg.miller@wisconsin.gov.

-- Greg Miller

The newsletter is issued electronically every other month.

Please send comments or questions to Barbro McGinn, editor.

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