Wisconsin Department of Commerce Newsletter
February 2006
Selling to Canada's Hardware/Home Improvement Market

The Canadian home construction/home improvement market continues to be a star segment of the Canadian economy. Canadian retail sales for this industry were valued at U.S. $30 billion in 2004 and grew to an estimated US$32.7 billion in 2005. In terms of its size, receptivity, proximity and similarity to the U.S. economy, the Ontario market offers U.S. suppliers the very best prospects for success in exporting to Canada.

To help U.S. suppliers access this important market, the Council of American States in Canada (CASC), the U.S. Commercial Service, and Hardlines (Canada's premier source for information on the home improvement industry, www.hardlines.ca) are organizing a Meet the Buyers' Seminar in Toronto on April 3, 2006. The event will include presentations on the Canadian market and one-on-one meetings with buyers from Canada's top hardware/home improvement retailers such as RONA, Canadian Tire Corp., Home Hardware, Home Depot Canada, Sears Canada, and Lowe's Canada (which is planning to open its first ten stores in the Greater Toronto Area by 2007).

Since the event will be on a Monday, if companies arrive on the weekend, the Wisconsin Trade Office in Toronto can arrange a tour of some major hardware retailers in the Toronto area in order to provide a feel for the retail setting and understanding of competitors' positions in the market place. There are limited spaces left for one-on-one meeting participants. To reserve your spot, contact Wisconsin's Trade Representative in Canada,. Nancy Ward, phone: (416) 368-6956, nward@cglg-canada.com.

-- Gary Daley and Stanley Pfrang

The newsletter is issued electronically every other month.

Please send comments or questions to Barbro McGinn, editor.

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