Wisconsin Department of Commerce Newsletter
February 2006
Medical/Health Market Opportunities in Brazil

Brazil is the largest economy in South America and its healthcare sector is worth approximately US$55 billion per year. In the first three quarters of 2005, the United States exported over $600 million worth of medical- and health-related products to Brazil. Wisconsin accounted for over 10 percent of those sales and was the #5 state for medical/health exports to Brazil.

The 13th International Fair for Products, Equipment, Services and Technology for Hospitals, Health Clinics and Laboratories (HOSPITALAR) will take place in São Paulo, Brazil from June 20 to 23. The Wisconsin Trade Promotion Office in São Paulo will arrange one-on-one appointments for state firms seeking to break into or expand their presence in the Brazilian market.

HOSPITALAR is the most complete and specialized health fair in Latin America. Of the fair's 1,000 exhibitors, one quarter come from 29 countries outside Brazil. Thousands of items used in the healthcare sector can be seen at HOSPITALAR. The fair covers a wide range of medical/health related products and services from the most sophisticated state-of-the-art medical technology to more practical equipment, using local and less advanced solutions. Last year's event was attended by over 77,000 visitors from 54 different countries.

HOSPITALAR is also considered an important healthcare forum, bringing together hospital directors, administrators, physicians, and related healthcare professionals from all over Latin America. In 2005, 48 congresses, conferences, and sector meetings were held simultaneously with the trade show. HOSPITALAR is held in cooperation with MEDICA - World Medical Fair and it is affiliated to the International Hospital Federation (IHF), the world hospital association.

For more information on the Brazilian market or to arrange a one-on-one appointment schedule for the show, contact Susan Dragotta, phone: (262) 691-5147, sdragotta@commerce.state.wi.us.

--Stanley Pfrang

The newsletter is issued electronically every other month.

Please send comments or questions to Barbro McGinn, editor.

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