Wisconsin Department of Commerce Newsletter
April 2006
Healthcare Market Opportunities in Brazil

Clipart of chest xrayBrazil is the largest economy in South America and its healthcare sector is worth approximately $56 billion per year. In 2005, the United States exported over $800 million worth of medical and health-related products to Brazil. Wisconsin accounted for 10 percent of those sales and was the third ranked state for such exports to Brazil. The Wisconsin Trade Promotion Office in São Paulo will arrange one-on-one appointments for state firms seeking to break into or expand their presence in the Brazilian market during the 13th International Fair for Products, Equipment, Services and Technology for Hospitals, Health Clinics and Laboratories (HOSPITALAR).

HOSPITALAR is the most complete and specialized health fair in Latin America and will take place in São Paulo, Brazil, June 20-23, 2006. Of the fair's 1000 exhibitors, one quarter come from 29 different countries outside Brazil. Thousands of items used in the healthcare sector can be seen at HOSPITALAR. The fair covers a wide range of medical/health related products and services from the most sophisticated state-of-the-art medical technology to more practical equipment. Last year's event was attended by over 77,000 visitors from 54 different countries. HOSPITALAR is also considered an important healthcare forum, bringing together hospital directors, and other healthcare experts from all over Latin America. In 2005, 48 congresses, conferences, and sector meetings were held simultaneously with the trade show. HOSPITALAR is held in cooperation with MEDICA - World Medical Fair and is affiliated with the International Hospital Federation (IHF), the world hospital association.

For more information on the Brazilian market or to arrange a one-on-one appointment schedule with potential representatives and/or clients during HOSPITALAR, contact Susan Dragotta, phone: (262) 691-5147, susan.dragotta@wisconsin.gov.

-- Susan Dragotta

The newsletter is issued electronically every other month.

Please send comments or questions to Barbro McGinn, editor.

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