Wisconsin Department of Commerce Newsletter
February 2005
Wisconsin Businesses Invited to Join Mexico Mission

There is still time to register for Governor Jim Doyle's trade mission to Mexico City and Guadalajara March 6 - 11, 2005. Firms who register by February 1 will be able to have a schedule of one-on-one appointments with potential agents, distributors, or end-users arranged by the Department of Commerce's Mexico Trade Office. Wisconsin business can still join the mission after February 1, but because of the time needed to research market potential and evaluate Mexican business contacts, the Mexico Trade Office cannot promise that a full schedule can be created for firms registering after February 1.

As of the November of last year, Wisconsin exports to Mexico had grown by almost 35 percent (35%) over the same period in 2003. Major growth was experienced in electrical machinery. Mexico is Wisconsin's #2 export market. In 2003 Wisconsin firms shipped $788 million worth of products to Mexico. In the first 11 months of 2004 state firms shipped $963 million worth of products.

The Mexican economy, after facing a recession and negative growth in 2001, has experienced sustained positive growth since then. Mexico presents opportunities for many different Wisconsin manufacturers and service providers including:

  • Industrial Machinery, including Metalworking Machinery
  • Electronic/Industrial/Manufacturing components
  • Auto Parts (OEM and aftermarket)
  • Consumer Goods
  • Processed Foods
  • Infrastructure for Retail Outlets
  • Electrical Power Systems
  • Food Processing and Packaging Equipment
  • Water Resources Equipment and Services
  • Building & Construction Materials
  • Medical Devices
  • Plastics and Resins
  • Oil and Gas Field Equipment & Services
  • Agricultural and Dairy Equipment
  • Paper Products
  • Mining Equipment

Traveling with the Governor during a trade mission to an important foreign market like Mexico is an incredible experience. Mission participants get access to Mexican business and government decision-makers who would not be available under other circumstances.

Trade missions also frequently generate positive press in the local business community, and joining a delegation makes it easier to tackle many of the logistical issues related to international travel. Being able to use this occasion to effectively establish or expand your contacts and presence in the market makes the trip something not to pass up. New Secretary of Commerce Mary Burke and Secretary of Agriculture, Trade and Consumer Protection Rod Nilsestuen will accompany the Governor and will be available to assist Wisconsin firms' international sales efforts.

Additional information on the mission is available on the Wisconsin Department of Commerce website. To reserve a spot on the mission, contact Jennifer Winner, phone: (608) 266-0413, e-mail: jwinner@commerce.state.wi.us.

--Stanley Pfrang

The newsletter is issued electronically every other month.

Please send comments or questions to Barbro McGinn, editor.

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