Wisconsin Department of Commerce Newsletter
December 2005
Chinese Boat Buying Delegation Visits State

A 25-member Boat Buyer delegation from China had a successful visit to Wisconsin November 3-5.  The delegation was composed of marina developers, boat/yacht manufacturers, potential agents and China Boat Association representatives.  It included industry leaders from Shanghai, Wuhan, Ningbo, Dalian, and Qingdao.

The delegation toured Marine Travelift facility in Sturgeon Bay, Door County.
The delegation toured Marine Travelift facility in Sturgeon Bay, Door County.

Wisconsin Department of Commerce (Commerce) staff arranged almost 40 business match making meetings between 13 Wisconsin firms and the delegates at the Milwaukee Yacht Club.  Following the one-on-one meetings, a reception sponsored by the Milwaukee World Trade Association, The Horton Group, and US Bank was held in honor of the delegation.  The mayor of Milwaukee, Tom Barrett, and other Wisconsin leaders in the tourism and boat industry spoke to the delegation.  Mayor Barrett, who just returned from his first visit to China, introduced a DVD, which was narrated in Chinese.  Commerce arranged for several volunteer translators to facilitate communications during the one-on-one meetings and the reception.  Thanks to these volunteers, the meetings went very well.

On their second day in Wisconsin, the delegates traveled to Oconto to tour Cruisers Yachts and Door County to tour Marine Travelift, Bay Marine and Simon Creek Vineyard and Winery. 

While no immediate sales contracts were signed during the visit, Chinese and Wisconsin firms are looking forward to continued discussions and future sales.  Several Wisconsin firms are exploring the possibility of visiting China for a major boating and leisure trade show in 2006.

The recent rapid economic growth in China has created a new market for recreational products.  With 90,000 lakes and over 11,000 miles of coastline, boating is becoming a popular leisure activity in China for the country's growing middle and upper classes.

If you are interested in more information about China or doing business in Asia, please contact Beng Yeap, byeap@commerce.state.wi.us, ph: (608) 266-1480.

-- Beng Yeap

The newsletter is issued electronically every other month.

Please send comments or questions to Barbro McGinn, editor.

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