Wisconsin Department of Commerce Newsletter
December 2004
Export Promotion Services in Brazil

Effective January 1, 2005 the Wisconsin Department of Commerce will have a new contract for export promotion services in Brazil. Since 1996 Wisconsin (in cooperation with Indiana, New York and Ohio) has contracted with the Council of Great Lakes Governors (CGLG) for export promotion services in Brazil, the largest market in South America. Starting in January, those services will be provided to CGLG states by Tomaselli, Volker & Zulatto Associates. Two of firm's principals have several years' experience working for the CGLG Office in São Paulo.

The trade office will continue to assist Wisconsin exporters by conducting distributor searches, client searches, and market studies as requested. In addition, the firm will provide customs and regulatory assistance, act as a liaison to local government officials, and refer state companies to lawyers, interpreters, credit companies, and other professional services as needed.

Claudia Tomaselli has been working with Wisconsin companies since 1997 when she joined the CGLG office. She has been responsible for rendering export promotion consulting services, including customized matchmaking reports, and market research. Prior to joining the Council office, Claudia worked with the US Foreign Commercial Service in São Paulo. She received her Bachelor of Arts degree in Industrial Design from Fundação Armando Alvares Penteado in São Paulo.

Vânia Zulatto also brings to the new contract six years of experience working with Wisconsin and Council companies. Vania also has extensive experience in trade show and event planning. Prior to joining the CGLG office in 1998, she was associated with the US Foreign Commercial Service in São Paulo where she coordinated trade fairs on a countrywide basis. Vania received a Bachelor's Degree in Social Sciences from Catholic University of São Paulo and graduated in Visual Communication at Escola Panamericana de Artes de São Paulo.

Magda Völker will act as the Director of the trade office. Magda brings an impressive background to the firm. She worked for over 15 years in international trade promotion with the US Foreign Commercial Service in São Paulo where she had country-wide responsibility for all Industry Sector Analysis Reports, the Gold Key Service, and Market Profiles. She was the highest-ranking Brazilian citizen working for the Commercial Service in the country when she left the agency. In September 1995 Magda initiated the operations of MV Marketing and Consulting Services in São Paulo to offer high quality services to foreign companies interested in doing business in Brazil. Ms. Völker currently represents the State of Maryland in Brazil, and from 1998 to 2002 also represented the State of Connecticut. Magda received a degree in Social Sciences at the Catholic University of São Paulo.

José de Almeida Maciel Neto, the previous director of the Council of Great Lakes Governors' Brazil Office, has accepted the position of Director of Project Services for Addison-Clifton, LLC of Brookfield and Chicago.

Even though the new contract will not go into effect until January 1, all three members of the new team worked on the CGLG trade mission that traveled to Brazil, Argentina, and Chile October 23 - 30. Six Wisconsin firms participated in the mission. Rolando Gómez, international sales manager at Badger Meter, inc. reported that without the help of Department of Commerce staff in Wisconsin and the CGLG Office in South America the firm couldn't possibly have had access to the number of opportunities that were presented to him in Brazil. Being part of a government organized trade delegation gave him the opportunity to reach otherwise difficult audiences. Steve Romme of Magnum Products estimates that his participation in the mission will likely lead to South American sales of $500,000 next year.

For more information on the Brazilian market, contact COMMERCE's Latin American Specialist, Susan Dragotta, ph: (262) 691-5147, e-mail: sdragotta@commerce.state.wi.us.

--Stanley Pfrang

The newsletter is issued electronically every other month.

Please send comments or questions to Barbro McGinn, editor.

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