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IMPORTANT: As of July 1st, 2011, functions once performed by the Wisconsin Department of Commerce have been moved to other state agencies and the Wisconsin Economic Development Corporation. The former Commerce web site will continue to exist for the next several months as resources are moved to new web site locations. We will make every attempt possible to direct our users to the new locations as web resources are moved.

Governor Doyle Announces $100,000 Regional Marketing Grant for Thrive

For Immediate Release: January 21, 2010
Contact: Tony Hozeny, Department of Commerce, 608-267-9661

MADISON REGION - Governor Jim Doyle announced today that Thrive, the economic development enterprise for the eight-county Madison Region, has received a $100,000 Regional Marketing grant from the Department of Commerce.

"We must draw on the resources and talent of all our communities to grow the state's economy," Governor Doyle said. "I look forward to working with Thrive as we invest in Southwest and South Central Wisconsin and drive economic growth in the region."

Governor Doyle has made strengthening Wisconsin's economy a top priority. Under his leadership, the state has gained some of the most powerful economic development tools in the country. The budget Governor Doyle signed last year made unprecedented investments in Wisconsin businesses, including powerful new tax credits designed to keep and add jobs - a project Thrive was directly involved with. The budget also offered companies major new incentives to spur research and development and gave investors new tools to promote start-ups and new companies. These efforts have strengthened a continuous drive to modernize and grow all segments of Wisconsin's economy.

Thrive will use these funds to advance the region's competitive advantage across four key areas: increasing capital in the region; target sector-based initiatives in agriculture, healthcare and technology; policy and research; and promotion of the region. Thrive will spearhead the work around these initiatives, assist with industry research and drive collaborative marketing and regional promotion to help fulfill the commercial promise and workforce potential of the region.

Thrive was established in 2007 to grow the Madison Region's economy in ways that preserve and enhance quality of life in the region with initiatives that foster and build on a collaborative environment between the public and private sectors. Thrive counties include Columbia, Dane, Dodge, Green, Iowa, Jefferson, Rock and Sauk.

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