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Wisconsin Business Retention and
Expansion Survey Program (WIBRES)
The
Wisconsin Department of Commerce manages a business retention and
expansion program designed to help
Wisconsin communities determine the factors that affect business
retention and growth.
The Wisconsin Business Retention
and
Expansion Study (WIBRES) program uses an in-depth survey instrument to
collect
information from chief executive officers on the local business
climate.
Objectives of the Program
The program provides an opportunity to:
- Gain an understanding of the business community's view of local economy
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Determine future expansion/relocation plans of companies in order to
set up an early warning system for local action
- Acquaint business executives with assistance available through various economic development programs
- Improve communication and strengthen relationships between local/county government and the business community
- Identify specific concerns and problems of the local businesses and provide swift, effective solutions
- Develop a systematic approach to business retention and expansion efforts
An
overall objective of the business retention and expansion project is
related to the process itself. By conducting personal interviews to
obtain completed questionnaires, business executives are provided an
opportunity to share their views with municipal representatives. This
helps local governments to understand the implications of their
policies for this very important segment of the community. The
underlying goal is to be responsive to business needs.
For more information on the program, you can read a summary document or contact the Area Development Manager in your region.
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